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Affiliate Links, Click Tracking, and Attribution

Understand how a Lead360 affiliate click becomes a locked referral and why a visit, checkout, and paid agency subscription are different events.

How this fits into Lead360Explore the Lead360 agentic platformSee how the agency, client businesses, and Ask360 workforces fit together.
Lead360 workflow mapAffiliate Links, Click Tracking, and Attribution
  1. 01

    Share the tracked URL

  2. 02

    Understand the 60-day window

  3. 03

    From checkout to locked referral

  4. 04

    Read conversion reporting

A visual sequence for completing Affiliate Links, Click Tracking, and Attribution in the intended Lead360 business context.

Share the tracked URL

  1. The affiliate URL contains the unique Lead360 affiliate code. Opening it records a click and sends the visitor to the reviewed Lead360 landing path.
  2. Lead360 can record the landing page, referring host, and supplied UTM source, medium, and campaign values. Use descriptive campaign values and never put personal or confidential information in UTM parameters.

Understand the 60-day window

  1. The active Agency launch policy gives a valid click a 60-day expiration. An eligible checkout must begin while the click token remains valid.
  2. A click count is traffic evidence, not proof of a customer or commission. Blocking cookies, switching browsers, using an untracked URL, or beginning checkout after expiration can prevent attribution.

From checkout to locked referral

  1. When an eligible Lead360 checkout begins, the current valid click is copied into a checkout attribution record together with the policy version and effective rate.
  2. After the paid subscription creates the new agency, Lead360 locks the attribution to that agency and Stripe subscription. The system rejects an inactive affiliate, a self-referral, an agency already attributed elsewhere, or an attempt to replace an existing locked attribution.

Read conversion reporting

  1. Compare clicks with attributed agencies and active paid referrals rather than treating every click as a conversion.
  2. Use campaign and UTM reporting to compare channels, but allow for the qualification period, refunds, cancellations, and ineligible checkouts before evaluating commission results.

Continue with Lead360

Use this workflow in Lead360

Put this guide into practice with a 14-day free trial of Lead360 Pro early access, or continue learning through the related collection.

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